Affiliate Glossary

In the world of internet affiliate marketing you will run into more than one acronym or abbreviation when reading a website's affiliate program details. Once you start getting familiar with these commonly used abbreviations you will start to understand how they play an essential role in evaluating a program's performance. Below is a list of commonly used affiliate marketing abbreviations and terms.

• AD - Advertisement, text, banner, flash, video
• CPA - Cost per action
• CPC - Cost per click
• CPL - Cost per lead
• CPM - Cost per (mil) impression (1000 impressions)
• CPS - Cost per sale
• CR - Conversion rate
• CTR - Click through rate
• DRM - Dynamic rich media (type of Ad, technology).
• EPC - Earnings per click / earnings per 100 clicks
• EPM – Earnings per (mil) impression (1000 impressions)
• OPM - (or APM) - outsourced (affiliate) program management
• PFI - Pay for inclusion
• PFP - Pay For performance
• PPC - Pay per click
• PPCSE - Pay per click search engine
• PPI - Pay per impression
• PPL - Pay per lead
• PPS - Pay per sale
• ROI - Return on investment
• SE - Search engines
• SEM - Search engine marketing
• SEO - Search engine optimization
• SERP - Search engine result page
• SID - URL parameter the affiliate can pass to get tracked with sales and leads