Banner and Link Optimization Tips

Did you know that where you place your banners and text links could be just as important as what they say?

• Prominent Placements: Banners and text links that are featured prominently (i.e., homepage, category specific, exit pages) receive higher conversion rates. Also, consider displaying the affiliate advertiser as a featured merchant on your homepage.
  
  
• “Above the Fold” placement: We encourage you to place banner ads above the fold (so that the ads can be viewed without scrolling down the page); this also separates them from clutter.
  
  
• Large Banners Convert: Larger banners drive twice as many customers. The highest converting offers are large 120×600 and 300×250 sized banners.
  
  
• Fresh Creative: If you are currently not using Flash Media banners, we suggest that you update your banners and text links on a regular basis to keep your customers interested. Fresh creative leads to higher conversion rates.
  
  
• Text Links: It’s proven that text links have high conversion rates. Be sure you include a text link in your opt-in email or newsletter. Also, cover your merchants in an ecommerce-related article.