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Banner and Link Optimization Tips

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Did you know that where you place your banners and text links could be just as important as what they say?

  • Prominent Placements: Banners and text links that are featured prominently (i.e., homepage, category specific, exit pages) receive higher conversion rates. Also, consider displaying the affiliate advertiser as a featured merchant on your homepage.

  • “Above the Fold” placement: We encourage you to place banner ads above the fold (so that the ads can be viewed without scrolling down the page); this also separates them from clutter.

  • Large Banners Convert: Larger banners drive twice as many customers. The highest converting offers are large 120×600 and 300×250 sized banners.

  • Fresh Creative: If you are currently not using Flash Media banners, we suggest that you update your banners and text links on a regular basis to keep your customers interested. Fresh creative leads to higher conversion rates.

  • Text Links: It’s proven that text links have high conversion rates. Be sure you include a text link in your opt-in email or newsletter. Also, cover your merchants in an ecommerce-related article.
 
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